Jul 25th, 2013 by admin
IVY-GRADE BUSINESS ENGLISH
“Business Bedrock Blocks & Bullets” Edition
Available in One Day and Weekend-Long Intensive Seminars
with J.I. Abbot
MFA in Literary Arts, Brown University
College Professor (English and Philosophy)
Strategic Communications Consultant
I have recently tailored for a wide range of international business communities and schools new daylong and weekend-length seminars titled “Ivy-Grade Business English.”
I was first inspired to design this boutique training when I began to recognize the communications edge that I seemed to have, as an Ivy League university graduate, over many business associates I would meet in my work life—in corporate (financial and legal), not-for-profit, government educational, public relations, and marketing environments alike.
But I also realized that even though most of my co-students and other contemporaries who are also alumni of Ivy League schools share a remarkable set of the same “Business English Habits,” those habits don’t take full effect until they are consciously recognized and consistently practiced. And the good news is that of course they are not the property or trademark of the Ivy League! Having many friends, colleagues, and contacts from truly all over the world, I began to see how much these sharp and perceptive business minds would benefit from exposure to the easy-to-acquire nuances of what I term “Business Bedrock Blocks & Bullets.”
Here’s one quick but potent example: the “Killer Connector.” What is the subtle instinctive difference between saying “With regard to our plan”. . .and “With respect to our plan”? Well, “with regard to” is softer—just slightly less formal. “With respect to” sounds and feels crisper—it’s got an edge to it! There is a time and a place for each—and each of these little conscious choices *do* build cumulatively upon one another…and do make for a different type of impact when this consciousness becomes second nature to us. For example, “With regards to”—with an ’s’ at the end—is NOT a real option: it’s just wrong. Yet how often do I hear this? ALL the time. . .and the cumulative result can be disastrous for how business contacts perceive one who makes such errors.
That’s just one example from the arsenal the Ivy-Grade seminar provides. The program is a 9 a.m. to 2 p.m. (one or two-day) information-rich intensive in these tools and tactics. Participants will get practical grounding, training, and fine-tuning in the following areas:
- The Business English Psychology of calling something a “challenge” (or “hurdle,” etc.) rather than a “problem”—with countless examples of crafting one’s sentences to situate oneself in them as the hero and not the victim
- Why web-based social networking cultures—and even texting—are eliminating any single slang or casual English. . .and how you can use this *unprecedented* historical development to your advantage (”No One Slang Humor”—An Ivy-Grade Exclusive)
- Why there is no substitute for CNN English—*and* the value of giving yourself a diet of 70% CNN and 30% Oxonian (Oxford) English
- Why American English will always be a little barbaric and imprecise without the Oxford Comma
- Why Commas (in general) Do Kings and Queens Make—and why mediocre minds settle for comma sloppiness
- Why the “Poverty of Hyphens” in British English has over time made it a fuzzier and less assertive language for business
- Why all business giants are Poets as much as battlefield tacticians—ask the best litigators if they count their syllables, and you’ll be surprised what you learn
- The fine but crucial and lucrative art of crafting sentences that comprise just the right cocktail of formal and informal elements—hand-picked for any given context. Example: interweaving the *occasional* contraction into your business sentences. Caveat: NEVER say or write things like “should’ve.” It’s sophomoric, and your associate’s boss or boss’s boss will know it. It will lose you influence.
- Take this from my college students and private trainees of the past two decades, many of whom are now fabulously successful businessmen and businesswomen: Reading almost ANYTHING in English for pleasure twenty minutes to an hour a day—even Sports Illustrated, even a well-scripted comic book!— will put you in a different “weight class” than most of the frankly lazy and pitiable Inaccurate Communicators out there who no longer “have time to read” in our ever-busier world. No Time to Read = No Time to Communicate Better. . . and = No Time to Compete
- Acquiring New Habits: Why studying Google Trends must now accompany your morning breakfast and news routine—and how baffling it is that so few are still doing this
- Why Gender-Neutral Language and equity is not just about political correctness but about the dignity or “Feng Shui” of enlightened business—and why understanding this or blowing it will at some point make the difference between getting or losing that multimillion dollar deal.
Each “B.B. Block & Bullet” is immediately implementable, the moment one finishes the seminar. Humor and practical examples during the training cement the concepts in place, and will make retention nearly 100% for engaged participants.
The Ivy-Grade Business English seminar—Business Bedrock Blocks & Bullets edition costs a school or company $10,000 + my airfare and accommodations. . . or $20,000 for a weekend-length format. Fifteen to thirty participants per seminar. (I can alternately retain an associate at an added fee for a larger group.) Give your students the Ivy-Grade edge for their communications —without the Ivy League debt.
Contact J.I. Abbot at email@example.com or 860-523-0123 to schedule a Friday or weekend event.